Equip your firm for the future.
Align your people, strategy, and client experience to grow revenue and value.
We help professional services firms connect strategy, capability, and client experience to achieve measurable growth.
Our work equips professionals to lead better conversations, build lasting relationships, and create value that scales.
The old model isn't working
Leading professional services firms are changing how they engage clients and grow value.
Many firm leaders are rethinking what growth looks like. Pressure is mounting from competitors, clients, and the market. Traditional models are showing their age, and those holding on are starting to fall behind.
The firms making progress are building a different kind of edge. They’re equipping their people to lead better conversations, create deeper client relationships, and grow value in ways that scale. It’s no longer about a few high performers. It’s about raising the bar across the whole firm.
"Firms must adapt as client expectations, talent pressures, and technology reshape profitability and growth."
Jonathan Lancaster | Managing Director
THE VALUE PATH™
Get the EDGE
Engage
Define where you are now, align priorities, and identify the vital levers and success indicators.
Discover
Gain insight from across the firm and your clients to uncover opportunities for growth and improvement.
Guide
Shape practical tools and tailored support your team can use to attract, grow, and retain valuable clients.
Embed
Sustain momentum with coaching, shared learning, and regular check-ins to support progress and capability building.
CLIENT TESTIMONIALS
Services
We help professional services firms turn expertise into visible client value. Our work focuses on strengthening how fee-earners win, grow, and retain client work by improving the quality of conversations, relationships, and delivery. Through practical learning, advisory support, and collaboration, we help firms connect strategy, capability, and results to achieve measurable progress across the whole organisation.
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Why listen to us?
Real-world experience
Evidence-based approach
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Outcome-focused support
ABOUT US
The growth advantage
"In 2019, I wanted a new accountant and found a bigger challenge. Too many firms relied on familiar, ineffective approaches, struggling to stand out and grow. Deep research revealed common gaps in client engagement, retention, and profitability. Since then, we’ve helped firms win more valuable work, build trust, and drive real impact. And we’re just getting started."
Jonathan Lancaster | Managing Director | Practice Edge
GET IN TOUCH
Start the conversation
Do you want a fresh perspective on winning high-value work? We help firms stand out, build trust, and secure the right clients. Let’s talk about how we can support your success.
+447931 944 288
94F Hamilton Road
Bangor, Northern Ireland
BT20 4LG
